The Power of First Impressions Online

inc.com (Jan 25 2012) Marketing

1. Customer relationships are job No. 1 for any business, but building them with customers who experience your product primarily online and over the phone requires a unique blend of intentions, knowledge, and process (all aligned with clear expectation-setting). The goal is to quickly forge trust in the ability, reliability, and strength of your service and its team. These overall truths of your product and team are vital to delivering a customer experience that bonds the customer to your brand and (Read Full Article)

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