3. Categories

      Functional Areas: Funding, Legal, Marketing, Recruiting
      Skills: Leadership, Productivity

  4. Quotes

    1. “ The damages could possibly hurt you where if a larger company uses your name for similar goods or services, then you could look like you took the name because you're the smaller company. ”
      By Andrea Evans
    2. “ I think it's essential for any business owner or any trademark owner to have a watch service. ”
      By Dennis Prahl
    3. “ Trademark rights are territorial—they're rights within a country, and they don't expand beyond that. ”
      By Dennis Prahl
    4. “ If you only go back to the lawyer after you've made a mess of things, it always costs you more. ”
      By Theresa Gillis
    5. “ You may end up sending a letter to somebody where you really have no business sending it. ”
      By Theresa Gillis
    6. “ The more experienced they are in trademark enforcement, the easier it's going to be for them to give a quick answer, as opposed to having to go and reinvent the wheel to research the issue. ”
      By Theresa Gillis
    7. “ You may look at something and think it's infringement and immediately send out a cease-and-desist letter because you're trying to cut costs, but it could be the wrong thing to do. ”
      By Andrea Evans
    8. “ Google Alerts are probably not going to tell you what's happening on the trademark registers, and not necessarily what's going on with domain names out there. ”
      By Dennis Prahl

  5. Topics Mentioned


  1. 4 Tips for Protecting Your Trademark

    inc.com (Feb 2 2012) Legal

    1. Little icons have big implications. Trademarks, those little ™ and ® symbols hanging over the end of a name, are a result of time, effort, and investment in a product, aimed to provide an extra edge over competitors. Trademarks reflect a company's overall identity and reputation—yet businesses around the world lose millions of dollars every year from easily preventable trademark infringements. By not actively policing trademarks for unauthorized use, companies risk confusing customers and diluti (Read Full Article)

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