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  1. Red Flags To Avoid When Talking About Competitors

    Startup Professionals Musings (Feb 10 2012)

    1. Red Flags To Avoid When Talking About Competitors One of the most important questions you will be asked by potential investors is how your solutions beats the competition, not just today, but over the three to five year life of their investment. There is no perfect answer to this question, but there are many wrong answers which will immediately jeopardize your credibility. The concept is called “sustainable competitive advantage.” A good answer might be “We have several patents on the base technology, which is so robust that we expect to roll o (Read Full Article)

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