3. Categories

      Functional Areas: Funding, Legal, Marketing, Recruiting
      Skills: Leadership, Productivity

  4. Topics Mentioned


  5. Authors


  1. The CEO Should Be The Chief Experience Officer

    On Startups by Dharmesh Shah (Nov 15 2011) Marketing

    1. The CEO Should Be The Chief Experience Officer Earlier this week, I was chatting with my friend, co-founder and CEO of HubSpot, Brian Halligan. We were doing one of our ad-hod strategy sessions about the business, and working through some things. After that conversation, as I was driving to a dinner meeting, an idea occurred to me. The phrase “Chief Executive Officer” doesn't convey much, if anything. There's a better way to describe the role. I will posit that in a technology company, the CEO should be the Chief Experience Officer. If the CEO can make the following set of experiences amazing, by definition, she will ... (Read Full Article)

      Bookmark or Share this article