3. Categories

      Functional Areas: Funding, Legal, Marketing, Recruiting
      Skills: Leadership, Productivity

  4. Topics Mentioned


  1. The CEO Should Be The Chief Experience Officer

    On Startups by Dharmesh Shah (Jan 3 2012) Marketing

    1. The CEO Should Be The Chief Experience Officer Earlier this week, I was chatting with my friend, co-founder and CEO of HubSpot, Brian Halligan. We were doing one of our ad-hod strategy sessions about the business, and working through some things. After that conversation, as I was driving to a dinner meeting, an idea occurred to me. The phrase “Chief Executive Officer” doesn't convey much, if anything. There's a better way to describe the role. I will posit that in a technology company, the CEO should be the Chief Experience Officer. If the C (Read Full Article)

      Bookmark or Share this article