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8 Tips to Leave Your Day Job and Start Your Business
Explore under30ceo.com (Feb 21 2012) Marketing
One of the scariest things to do is drop your day to day nine to five. The paycheck is steady and it comes with a nice health-care package. Lunch with co-workers provides time to unwind and talk about what’s going on in the world. The hours are steady and while it may be demanding, there isn’t much mystery to what you can expect from work. Venturing out of the workplace leaves a fear of uncertainty. Working for yourself day in and day out is nothing like being in the steady work force. The paych
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Here is Why You Need a Good Startup Exit Strategy
Explore Startup Professionals Musings (Feb 19 2012) Marketing
If you startup is your dream, why would you want to think about an exit? It’s going to be so successful and so much fun that you don’t need to think about what comes after. Wrong. There are two very real and practical reasons why you need to plan an exit: * Outside investors want to collect their return. Remember that equity investments are not like loans with interest. The investor sees no return until he cashes out, or the company is sold. Even three years is a long time to wait for any pay ch
Comment Mentions: Marty Zwilling
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How to use PR Firms at Startups
Explore bothsidesofthetable.com (Feb 18 2012) Marketing
If you're new here, you may want to subscribe to my RSS feed, follow me on Twitter, or subscribe via email. Thanks for visiting! One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. There is obviously no black-or-white answer, but I’ve tried everything from working a large international agency, to hiring in-house people to doing it myself. This post is a short
Comment Mentions: Marc Benioff Apple Mark Suster
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Hired a friend...may need to fire him : startups
Explore reddit (Feb 18 2012) Marketing , Recruiting
I need some advice. I've been working alone on a startup for the past two years and got some funding (to last two more years). I wrote that I'd hire an engineer into the plan and hired a friend. He's been working with me for about 5 months. From the start he asked me to match his salary at his previous job in marketing (I said no and paid him 90k instead of 110k), he wants stock, got me to buy him a computer, and has taken a couple vacations all ready. I feel like he's ...
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How To Close The Books on Your Startup
View all 2 articles » Explore mashable.com (Feb 17 2012) Marketing
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. In the life cycle of an entrepreneur, shutting the doors on a business isn’t necessarily a gloomy situation. The end of one venture often signals the start of something new and the beginning of the next exciting journey. This is particularly true in the fast-paced high-tech and software world, where only a small percentage
8 Legal Steps for Starting Your Business - mashable.com
Comment Mentions: IRS Nellie Akalp Mashable
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It’s a Big Step from Engineer to an Entrepreneur
Explore Startup Professionals Musings (Feb 17 2012) Marketing
Every engineer who has invented some new technology, or is adept at creating solutions, believes that is the hard part, and it should be a short step to take that solution to market as an entrepreneur. In reality, that short business step embodies far more risk, and a poor technology solution is not near the top of most lists of common reasons for business failures. In fact, a recent Duke and Harvard survey of over 500 technology companies showed that only 37% of their leaders even have engineer
Comment Mentions: Oracle Larry Ellison Microsoft
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How to Make Your Startup More Attractive to Potential Clients
View all 2 articles » Explore smartbusinessguides.net (Feb 16 2012) Marketing
As a startup you lack the same leverage as an established business. You don’t have a big client base, tens or even hundreds of testimonials, awards, recognition amongst peers, reputation, connections and more. Because of that you have to work really hard to get noticed, treated seriously and considered worthy to be given work. It is an unfortunate reality of every new company. Until you get to a certain level, had worked on a certain amount of projects and enjoy a steady client base, things will
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10 Ways to Get Investors to Listen to Your Business Pitch
View all 2 articles » Explore Business & Small Business (Feb 14 2012) Funding , Marketing
If there's one thing I've learned from a couple decades of talking to small-business owners, it's that entrepreneurs are always excited about their business. But translating that enthusiasm into a pitch that makes investors plunk down their money is a whole different ballgame. Appealing to investors is a skill unto itself, but it can be learned. Here are ten tips on how to craft your investor pitch: 1. Keep it short. You should be able to quickly describe what your company does and why it's inno
Ten Tips for Pitching Your Company - - This is going to be BIG!
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The Startup Clock Starts When You Incorporate
Explore Startup Professionals Musings (Feb 14 2012) Funding , Legal , Marketing
The official start date for your startup is the date you incorporate the business. This is obviously important for tax purposes, but may also dramatically influence how potential investors, customers, and competitors look at you. My rule of thumb expectation is that it should take two months to set up the legal entity, six months to finalize the business plan, and by the end of the first year have a prototype product ready for customers. At this point every potential investor will listen. Timeli
Comment Mentions: Marty Zwilling
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How to Budget Your Startups Tech Needs
Explore under30ceo.com (Feb 14 2012) Marketing
More and more startups these days have a technology component to their business. And then for some, technology is not only core to their business, but the foundation of it. But while tech has reduced or altogether eliminated many of the barriers to entry that existed even 10 years ago, not every business owner has a clear understanding of what to expect in terms of budgeting for their technology needs. This article will break down some of the more common IT expenses to help young companies antic
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6 Secrets to a Successful Start-up
Explore inc.com (Feb 13 2012) Marketing
How do you know if your company will succeed? Venture capitalists give their perspectives on traits that define the best start-ups. It's every entrepreneur's most pressing question: Is this company going to make it? All companies need to have the basics: a solid business model, a viable market, and a brilliant product or service. But the most important-- and unpredictable-- indicator of success is the entrepreneur. Do you have what it takes? Despite the popularity of 25-year-old Internet entrepr
Comment Mentions: Chile Mark Zuckerberg Facebook
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7 Definitive Traits You Need for Startup Success
Explore mediabistro.com (Feb 13 2012) Marketing
AvantGuild 7 Definitive Traits You Need for Startup Success Turn your innovative startup into a thriving and lasting company with tips from these media entrepreneurs. Event Photos: Cocktail Party in Boston AvantGuild How To Pitch for PR: New York Fill these hallowed pages with innovative, stylish and unusual products that "have a direct connection to New York." AvantGuild How To Pitch: Kiwi Parenting writers with a strong knowledge of green and healthy living can score sustainable freelance gigs
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How to cut costs when sales are down
Explore smarta.com (Feb 13 2012) Marketing
When business is booming, start-ups often find themselves taking the cash with one hand and spending with the other. No problem, and that's good business. But when sales hit a lull, how do you cut your outgoings and balance the cash flow as quickly as possible? Here are our top tips to cutting back during dry spells. It may mean an initial outlay, but switching to environmentally friendly options could save you tons in the long run and it won't do your brand image any damage either. One huge adv
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Top ten secrets to punch above your marketing budget
Explore Welcome to Entrepreneur Country (Feb 13 2012) Marketing
Maya Asset Management is one of the UK's most dynamic management companies. In a year when budgets have been exceptionally tight, with no product investment and minimal marketing spend, Maya have had phenomenal success in the key accommodation destinations that they market. Even though many of these destinations are in the struggling South West, Maya have seen double figure gross profit increases. In a time of squeezed margins and slipping turnover, just how have they managed to achieve this? Ma
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Validate your startup idea by asking 3 simple questions
Explore Home :: Paras Chopra (Feb 13 2012) Marketing
Last week, I stumbled across a personal post from a founder on his thoughts after first month of his startup. He writes in the post that he hasn’t been satisfied with the traction received so far and wonders whether existing product is the right path to continue on. I had exact same questions when I was starting up Wingify and now that we have seen some traction, I thought I should expand on a comment I made on how to know if your startup idea is the right one. When doing a startup, it is perfec
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Pawan Deshpande » A Startup Partner Needs More Than a Good Resume
This is very true!
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