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  1. Articles from mashable.com

    1-16 of 16

    1. 5 Tips for Creating and Maintaining Customer Loyalty

      Explore mashable.com (Apr 9 2012) Marketing

      5 Tips for Creating and Maintaining Customer Loyalty Guy Nirpaz is the CEO and co-founder of Totango, which provides a customer engagement platform for software companies. Selling cloud and software-as-a-service applications is all about driving usage, adoption, and customer success—not about selling. This is obviously true for onboarding new customers, who start with a free trial and will only pay you if they like what they see. It is even more true for existing customers, who will only renew their subscription if they love what you do for them. (Read Full Article)

    2. Top 7 Tax Deductions for the Self-Employed

      Explore mashable.com (Apr 3 2012)

      Top 7 Tax Deductions for the Self-Employed These days, more professionals are shifting from the role of full-time employee to freelancer, a movement that some refer to as a gig economy. If you have freelance income to report by U.S. tax day (Apr. 17), your taxes will be more involved than your colleagues’, who only have W-2 forms. Whether this is your first year self-employed, or you’re an experienced entrepreneur, freelancing comes with a whole new set of tax issues. But you can still find plenty of opportunities to cut your tax bill. A (Read Full Article)

      Mentions:   Internal Revenue Service

    3. What Kind of Startup Is Right for You?

      Explore mashable.com (Mar 21 2012) Marketing

      What Kind of Startup Is Right for You? Do you dream of the day you can start your own business? Take control of the reins, set your own schedule and make your own decisions? In these days of economic uncertainty when layoffs and unemployment rates dominate the news, the idea of starting a business no longer seems all that much riskier than the traditional nine-to-five office job. Now that you’ve decided to take the plunge into entrepreneurial life, do you know how to choose the type of business that’s right for you? What industry and (Read Full Article)

      Mentions:   Starbucks

    4. LLC vs. S Corp: Which Is Right for Your Startup?

      Explore mashable.com (Feb 17 2012)

      LLC vs. S Corp: Which Is Right for Your Startup? Choosing the right business structure can be a daunting task for the small business owner or entrepreneur. You may have heard that the traditional C Corporation is overkill for most small businesses, and results in higher overall tax payments through something known as double taxation. But if the C Corporation isn’t right, then what is? In my last post, I discussed how the LLC (limited liability company) and S Corporation are popular structures for small businesses since they avoid this double t (Read Full Article)

      Mentions:   Internal Revenue Service

    5. How To Close The Books on Your Startup

      Explore mashable.com (Feb 17 2012) Marketing

      How To Close The Books on Your Startup This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. In the life cycle of an entrepreneur, shutting the doors on a business isn’t necessarily a gloomy situation. The end of one venture often signals the start of something new and the beginning of the next exciting journey. This is particularly true in the fast-paced high-tech and software world, where only a small percentage (Read Full Article)

      Mentions:   Internal Revenue Service   Nellie Akalp   Mashable

    6. 8 Job Search Tips From the Co-Founder of LinkedIn

      Explore mashable.com (Feb 15 2012)

      8 Job Search Tips From the Co-Founder of LinkedIn Early on in The Start-up of You, Reid Hoffman takes on the sacred cow of career advice books, making it clear that the timeworn exhortations of What Color is Your Parachute? won’t fly in this economy. “That’s the wrong question,” Hoffman, the co-founder and chairman of LinkedIn writes (with the help of coauthor Ben Casnocha). “What you should be asking yourself is whether your parachute can keep you aloft in changing conditions.” Hence the central conceit of the book. Just as Detroit’s dinosaurs (Read Full Article)

      Mentions:   Reid Hoffman   Ireland   New York

    7. How to Structure Your Startup to Avoid Double Taxation

      Explore mashable.com (Feb 9 2012) Legal

      How to Structure Your Startup to Avoid Double Taxation Creating a legal entity for your startup will establish much-needed separation between you and your business. Shielding your personal assets is the first and foremost reason to think about incorporating. But let’s face it. When it comes down to choosing a business structure, small business owners are typically concerned about one thing: taxes. There are a whole host of reasons to incorporate as a C Corporation. For example, the C Corp is the preferred structure if you intend on seeking VC fundin (Read Full Article)

      Mentions:   Internal Revenue Service

    8. 8 Legal Steps for Starting Your Business

      Explore mashable.com (Feb 8 2012) Legal , Marketing

      8 Legal Steps for Starting Your Business With each new year, budding entrepreneurs look to turn their vision into a business. These startups are often overflowing with tremendous ideas, energy and optimism — but don’t always have a roadmap for the legal aspects involved in starting a business. In the flurry of drumming up new customers, getting ready for a website launch and building the first prototype, it’s all too easy to put off some of the less glamorous, more administrative aspects of running a company. Yes, company filings and r (Read Full Article)

      Mentions:   Delaware   Internal Revenue Service   Nevada

    9. 4 Sales Tips for Enterprise Software Startups

      Explore mashable.com (Feb 1 2012) Marketing

      4 Sales Tips for Enterprise Software Startups Enterprise software has shifted from boring, client-based software to sexy SaaS products. This “consumerization” of enterprise brings the user experience closer to how we buy and use consumer software and apps today. Anticipating the complete consumerization of enterprise software, many startups are selling their SaaS solutions into what looks like a very traditional enterprise market. Users are driving sales of new applications, but IT is still involved in the purchase process. Startups often c (Read Full Article)

    10. 6 Ways to Give Your App a Leg Up on the Competition

      Explore mashable.com (Jan 30 2012)

      6 Ways to Give Your App a Leg Up on the Competition Spend a few minutes browsing through both the Android and Apple app stores and it’s easy to see the fierce competition for user attention. The number of apps has grown to more than 1 million, each vying for downloads and market share. The app development world is still very top-heavy, with a very small percentage of developers controlling the majority of downloads and revenue. But that in no way means that a newcomer can’t build a successful app that captures the hearts and minds of consumers, a (Read Full Article)

      Mentions:   Apple

    11. 8 Tips for Nailing Your Next Startup Job Interview

      Explore mashable.com (Jan 29 2012) Recruiting

      8 Tips for Nailing Your Next Startup Job Interview Alex Berg is the Chief Product Officer of Bonanza and Bags Bonanza. Bonanza is a marketplace focused on creating a browse-friendly experience that helps you discover unique items. Prior to Bonanza, Alex served in leadership positions with Wetpaint, Expedia and Blue Nile. While unemployment remains high, some sectors are hiring at a breakneck pace. New startups are cropping up in cities across the U.S., with hotspots emerging in New York, Chicago, Austin, Seattle and, of course, San Francisco and (Read Full Article)

      Mentions:   San Francisco   Seattle   New York

    12. How To Avoid Hiring The Wrong Person For Your Startup

      Explore mashable.com (Jan 29 2012) Marketing , Recruiting

      How To Avoid Hiring The Wrong Person For Your Startup Chris Rickborn is the COO and co-founder for Unrabble, a cloud-computing hiring software company that helps busy startups make great hires. In a startup, hiring a new employee can be a business-changing event. The smaller the organization, the more impact each employee has on its ultimate success. Don’t get me wrong — hiring is critical in any size of company, but larger organizations have the ability to orient and train new employees to an extent that startups can’t offer. In a large company, i (Read Full Article)

      Mentions:   Chris Rickborn

    13. Why Startup Founders Need to Talk to Their Customers

      Explore mashable.com (Jan 24 2012)

      Based on lean startup methodology, Lean Startup Machine is a weekend-long startup competition, as well as a workshop for educating entrepreneurs on lean startup best practices. Founded by NYU business school drop out Trevor Owens, Lean Startup Machine plays host to a list of tech royalty, who come in to advise participants and teach teams how to understand their customers, quickly build, validate or invalidate their initial assumptions and then persevere or pivot, based on that feedback. Check o (Read Full Article)

      Mentions:   NYU   Mashable

    14. Startup Hiring: 3 Ways to Look Beyond the Resume

      Explore mashable.com (Jan 24 2012) Recruiting

      Startup Hiring: 3 Ways to Look Beyond the Resume Ryan Mack is a partner at TruYuu, an online service that helps people present themselves as more than just a resume to employers. You can connect with Ryan and the TruYuu team on Facebook and Twitter. “I never saw myself working in a place like this,” said Don Draper, in the hit series, Mad Men, as he walked out the doors of Sterling-Cooper to start his own ad agency in season three. If you’re in business for yourself after leaving a corporate job, you may have felt this same way. Now you face a (Read Full Article)

    15. 5 Tips for Transitioning From College to Startup Life

      Explore mashable.com (Jan 23 2012)

      5 Tips for Transitioning From College to Startup Life Elliott Spelman is an intern at WePay which allows you to collect payments online without the hassle. You can contact him at elliott.spelman@wepay.com. Four years and three internships later, I’m a graduate of USC. Like a lot of people my age, I’ve become pretty comfortable with the fact that I don’t really know what I want to do in life. Every graduation speaker I’ve ever listened to, from Steve Ballmer to Mr. Gowen, my elementary school gym teacher, has urged the same advice: Do what you’re pa (Read Full Article)

      Mentions:   Steve Ballmer   Dropbox   USC

    16. 7 Common Mistakes Startups Make on Accelerator Program Applications

      Explore mashable.com (Mar 24 2011)

      7 Common Mistakes Startups Make on Accelerator Program Applications Thinking of throwing your startup into the ring for a summer mentorship and funding program? These 7 common mistakes are easy to avoid when you're looking out for them. (Read Full Article)

      Mentions:   Jason Cohen   TechStars   Y-Combinator