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  1. Articles from The @KISSmetrics Marketing Blog

    blog.kissmetrics.com

    1-3 of 3

    1. What Startups Can Learn From Pinterest

      Explore The @KISSmetrics Marketing Blog (Apr 6 2012) Marketing

      What Startups Can Learn From Pinterest You likely don’t need to be reminded about Pinterest’s astounding growth. They’re not an overnight success and there doesn’t appear to be any magic to Pinterest. There’s no special technology that gives it an advantage & no new revolutionary marketing strategy (to my knowledge). What they do have is a combination of important principles. They don’t sacrifice one for the other, they get it all. These principles are advantageous for any large company or startup to learn from or be reminded of. Let (Read Full Article)

      Mentions:   Apple   Pinterest

    2. 9 Steps to Write Your Ultimate Home Page Headline

      Explore The @KISSmetrics Marketing Blog (Feb 17 2012)

      A mere 6 to 12 words stand between you and a lower bounce rate. A mere 6 to 12 words stand between you and a higher click-thru rate, a higher task completion rate, and even a higher conversion rate. What are these 6 to 12 words? They’re the words that comprise your home page headline. David Ogilvy told us that 5 times as many people read the headline as the body copy. Robert Stone taught the same. So did Eugene Schwartz and Gary Bencivenga – both insanely brilliant marketers. A/B testers prove t (Read Full Article)

    3. 5 Tips To Make Your Startup's Twitter Account Stand Out

      Explore The @KISSmetrics Marketing Blog (Feb 7 2012)

      5 Tips To Make Your Startup's Twitter Account Stand Out For the past 6 months I have been involved as Co-Founder for a Twitter App called Buffer. Being the non-technical part I am focused on writing blog posts and reaching out for coverage. Another vital point was to grow an engaged Twitter account to increase our distribution. Along the way I have tried many different techniques and I believe the following 5 tips were most important to make things work for us: 1. Promote Others promote others when tweeting The first piece of advice is to promote oth (Read Full Article)

      Mentions:   Leo Widrich